Women-founded brands exceed 10M sales in 30 days on Amazon
Women entrepreneurs have played pivotal roles in shaping industries and economies worldwide.
From groundbreaking innovations to transformative business models, women-founded brands have continuously pushed boundaries and launched some of the world’s most popular products.
With Women’s History Month underway, we’re using Jungle Scout Cobalt data to explore sales, revenue, and search trends for women-owned and women-founded brands selling on Amazon. We’ll shed light on the commercial success achieved by some of history’s foremost female entrepreneurs and the impact of supporting and amplifying women’s voices in business.
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Amazon Market Trends: Women-Founded Brands
From Cisco to Spanx, some of the world’s most successful and influential brands were founded by women. Read on for insights on how 16 iconic, women-founded brands came to be – and how they’re leveraging Amazon as a sales channel.
Get the scoop on Amazon trends for 20 more iconic brands – including Mattel, Nike, and more. Grab your free copy of our Iconic Brands on Amazon Report.
Cisco
In 1984, while working at Stanford, Sandy Lerner co-founded Cisco Systems with Leonard Bosack. Perhaps one of the most influential of the brands featured here, Cisco pioneered the development of networking technologies, playing a pivotal role in shaping the modern internet landscape. Lerner went on to found another highly successful brand: Urban Decay Cosmetics.
In the last year, there have been more than 250,000 sales of Cisco products on Amazon.
Cisco | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Cisco | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Cisco
25k+
Cisco switch
10k+
Cisco router
10k+
Cisco phone
10k+
Cisco wireless
5k+
DryBar
Hairstylist Alli Webb founded DryBar as a single salon in 2010. Two years later, it had grown enough to launch its first direct-to-consumer product line of hair care tools and formulas. Today, the brand has grown into a multinational, multi-million dollar empire.
In the last year, there have been more than 400,000 sales of DryBar products on Amazon.
DryBar | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
DryBar | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Drybar
40k+
Dry bar
30k+
Dry bar brush
10k+
Dry bar shampoo
7k+
Dry bar blowout brush
6k+
Fabletics
Fabletics was co-founded by Ginger Ressler in 2013. Two years later, actress Kate Hudson collaborated with and subsequently invested in the brand. Since its founding, Fabletics has significantly expanded its product line, adding footwear, menswear, and more.
In the last year, there have been more than 300,000 sales of Fabletics products on Amazon.
Fabletics | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Fabletics | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Fabletics
250k+
Fabletics mens
100k+
Fabletics for women
90k+
Fabletics leggings
75k+
Fabletics leggings for women
70k+
Grande Cosmetics
Alicia Grande started her company around her kitchen table, eventually building Grande Cosmetics into a leading beauty brand renowned for its innovative products. Grande’s stated vision for the company is to make sure “all women feel empowered every day” – a vision that has led to the creation of cult-favorite products like GrandeLASH-MD.
In the last year, there have been more than 1 million sales of Grande Cosmetics products on Amazon.
Grande Cosmetics | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Grande Cosmetics | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Grande lash serum
100k+
Grande lash
100k+
Grande brow
20k+
Grande lash growth serum
20k+
Grande Cosmetics
10k+
IT Cosmetics
News anchor-turned-beauty mogul Jamie Kern Lima launched IT Cosmetics in 2008, building the brand into a staple of the beauty market that ultimately sold to L’Oreal for more than a billion dollars. IT Cosmetics products are now sold in more than 20 countries worldwide.
Get data on other leading brands in the beauty market with our Beauty Products Data Download Report.
In the last year, there have been more than 1.5 million sales of IT Cosmetics products on Amazon.
IT Cosmetics | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
IT Cosmetics | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
IT makeup
8M+
IT skincare
5M+
IT cream
4M+
IT brush
3.5M+
IT serum
3M+
Kikkoman
Kikkoman was born from the resourcefulness of Shiga Maki, who began brewing soy sauce after fleeing home during the siege of Osaka in the early 1600s. That marked the humble beginnings of what would become the brand, which is described as having been “started by a woman in a time when women didn’t start companies.”
In the last year, there have been more than 500,000 sales of Kikkoman products on Amazon.
Kikkoman | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Kikkoman | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Kikkoman
30k+
Kikkoman soy
30k+
Kikkoman soy sauce
20k+
Kikkoman low sodium
3k+
Kikkoman teriyaki sauce
2k+
Mielle Organics
Founded by Monique Rodriguez in 2014, Mielle Organics offers high-quality, organic hair care products for textured hair. Rodriguez’s focus on natural ingredients and hair health propelled Mielle Organics into a trusted brand among customers in nearly 90 countries across the globe.
In the last year, there have been more than 4 million sales of Mielle Organics products on Amazon.
Mielle Organics | Most Popular Products on Amazon: Last 30 Days
By total units sold on Amazon
Mielle Organics | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Mielle
550k+
Mielle hair
300k+
Mielle oil
200k+
Mielle rosemary
200k+
Mielle organic
170k+
Pepperidge Farm
Margaret Rudkin founded Pepperidge Farm in 1937, baking wholesome bread from her farmhouse kitchen. Rudkin’s dedication to quality ingredients and artisanal baking techniques laid the foundation for Pepperidge Farm’s iconic products such as Milano cookies and Goldfish crackers.
In the last year, there have been more than 800,000 sales of Pepperidge Farm products on Amazon.
Pepperidge Farm | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Pepperidge Farm | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Goldfish crackers
100k+
Pepperidge farm
70k+
Pepperidge
70k+
Pepperidge cookies
50k+
Milano cookies
30k+
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Poo-Pourri
Suzy Batiz founded Poo-Pourri in 2007, introducing a revolutionary solution to bathroom odors with her before-you-go toilet spray. Batiz’s cheeky brand and effective product quickly gained popularity, and shoppers have since bought more than 100 million bottles.
In the last year, there have been more than 2 million sales of Poo-Pourri products on Amazon.
Poo-Pourri | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Poo-Pourri | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Poopourri
300k+
Poo pourri
150k+
Poo pourri spray
100k+
Poo pourri toilet spray
100k+
Poo pourri travel
10k+
Proactiv
In 1995, dermatologists Dr. Katie Rodan and Dr. Kathy Fields brought their medical expertise to the skincare market with the launch of Proactiv. The brand has since become a household name, helping millions of customers take control of their skin health.
In the last year, there have been more than 1 million sales of Proactiv products on Amazon.
Proactiv | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Proactiv | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Proactive
100k+
Proactive +
100k+
Proactive acne treatment
60k+
Proactive acne
50k+
Proactiv
40k+
Spanx
Founded by Sara Blakely in 2000, Spanx revolutionized the undergarment industry with its innovative shapewear designs. Blakely’s entrepreneurial journey began with cutting the feet off a pair of pantyhose to create smoother lines under clothing, leading to the creation of Spanx and its subsequent global success (and Blakely’s billionaire status).
In the last year, there have been more than 2 million sales of Spanx products on Amazon.
Spanx | Most Popular Products on Amazon: Last 30 Days
By total units sold on Amazon
Spanx | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Search Volume*
Spanx
800k+
Spanx shapewear for women
250k+
Spanx tummy control
150k+
Spanx pants
70k+
Spanx jeans
65k+
S’Well
Sarah Kauss disrupted the reusable water bottle market when she founded S’Well in 2010. She was motivated by a desire to reduce plastic waste, leading her to create the brand’s signature sleek and fashionable bottles – and become a leading player in the sustainable lifestyle market.
In the last year, there have been more than 300,000 sales of S’Well products on Amazon.
S’Well | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
S’Well | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
S’well
350k+
S’well bowl
50k+
S’well salad bowl
50k+
S’well bottle
25k+
S’well water bottle
20k+
The Body Shop
Anita Roddick pioneered ethical and cruelty-free beauty products with the launch of The Body Shop in 1976. Roddick’s commitment to environmental sustainability and social activism shaped the brand’s identity, making her — and the brand — a trailblazer in the ethical consumerism movement.
In the last year, there have been more than 1 million sales of The Body Shop products on Amazon.
The Body Shop | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
The Body Shop | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Body Shop
70k+
The Body Shop
70k+
Body Shop body butter
15k+
Body Shop cream
10k+
The Body Shop tea tree
10k+
Third Love
Heidi Zak and Ra’el Cohen, along with Zak’s husband, founded Third Love in 2013 with a mission to provide women with comfortable and well-fitting bras. Using innovative technology like the Fit Finder quiz, the duo revolutionized the lingerie industry by prioritizing inclusivity and individualized fit.
In the last year, there have been more than 90,000 sales of Third Love products on Amazon.
Third Love | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Third Love | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Third Love
20k+
Third Love bras for women
15k+
Third Love bras
15k+
Thirdlove
10k+
Thirdlove bra
3k+
Tory Burch
Launched in 2004, fashion designer Tory Burch’s eponymous brand has become known for timeliness designs and a simple-but-chic aesthetic. The brand has a stated mission to “empower women entrepreneurs,” and gives back through the Tory Burch Foundation to advance women’s empowerment and entrepreneurship.
In the last year, there have been more than 250,000 sales of Tory Burch products on Amazon.
Tory Burch | Most Popular Products on Amazon: Past 30 Days
By total units sold on Amazon
Tory Burch | Top Branded Searches on Amazon: Past 30 Days
Search Term
30-Day Trend
Tory Burch
600k+
Torry Burch ella
600k+
Tory Burch hat
500k+
Tory Burch women
200k+
Tory Burch sandals
150k+
The impact of women in business
The brands explored in this article show how transformative diversity and inclusion are in business. With a diversity of voices, new problems are solved, business models evolve, and new market niches emerge.
Some of the most successful brands in history would not have come to fruition without the ingenuity, resilience, and resourcefulness of female founders – some of whom pursued entrepreneurship long before society made space for women in business.
The impact that women-owned brands have had on both the social and economic sides of business reaffirms the importance of championing equity in entrepreneurship – not just during observations like Women’s History Month, but every day of the year.
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About This Report
The product data in this report is representative of the U.S. Amazon market. Market insights on Amazon products were sourced from Jungle Scout Cobalt, an industry-leading market intelligence, advertising optimization, and ecommerce reporting platform powered by trillions of Amazon data points. 30-day trends data represents the period of January 28, 2024 – February 27, 2024, compared to December 28, 2023 – January 27, 2024. Search trends data represents broad search volume, which includes plurals or misspellings.
We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
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